ZK. Aston Martin. December 02nd , 2017.
Manufacturers of luxury or sports cars sell their cars almost entirely based on one factor: image. They have plenty of ways of promoting this, but one of the best ones is to put their cars, engines, and teams against the car, engine, and team of another manufacturer. This is why you find so many of the luxury car manufacturers creating racing models as well, be they F1, LeMan, Autosport or whichever other competitions happen to take their fancy.
Aston Martin has a history of engaging in racing as their founder co‐created versions of their cars to compete in the French Grand Prix as early as 1922, setting speed and endurance records on the track. It's not surprising that such successes bore them on to competing in more races whilst also making people aware of, and interested in, their cars.
When people saw them winning races they wanted one themselves, which was one of the first instances of a car creating an image for itself that people wanted to buy in to. Who wouldn`t want one of the fastest cars available at the time?
This racing streak was continued after World War II when David Brown Limited bought the company in 1947. The models produced during this period, the world famous DBs, all won plenty of races for the company, bringing in prize money but, more importantly, demonstrating just how fast, slick and cool the cars really were.
By the time the 80s hit, not only were they doing just fine in the races but they were entering but the company was sponsoring All Aston Martin Owners racing events too, making sure that anybody who had bought one of their cars because of its speed had plenty of chances to put it to good use. Unfortunately, financial troubles saw the mid–eighties losing Aston Martins on the racing circuit, returning briefly and with limited success towards the end of the decade. This sad state of affairs continued through the nineties and early 2000s.
Until 2005. Under the management of Ford, it was announced that a new division was to be created, Aston Martin Racing, which would oversee Aston Martin´s return to motor racing. They‘ve enjoyed success since then, entering heavily modified versions of their standard cars into various touring races. There are even plans to enter Formula 1, something which is sure to kick up more interest in the brand. There were two previous attempts by Aston Martin to enter F1, but both ended with the company failing to score any points in any races.
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