Aston Martin. Sunday , December 03rd , 2017 - 16:59:44 PM
Quote from Aston Martin in the Racing World :
When people saw them winning races they wanted one themselves, which was one of the first instances of a car creating an image for itself that people wanted to buy in to. Who wouldn`t want one of the fastest cars available at the time?
Aston Martin has a history of engaging in racing as their founder co‐created versions of their cars to compete in the French Grand Prix as early as 1922, setting speed and endurance records on the track. It's not surprising that such successes bore them on to competing in more races whilst also making people aware of, and interested in, their cars.
By the time the 80s hit, not only were they doing just fine in the races but they were entering but the company was sponsoring All Aston Martin Owners racing events too, making sure that anybody who had bought one of their cars because of its speed had plenty of chances to put it to good use. Unfortunately, financial troubles saw the mid–eighties losing Aston Martins on the racing circuit, returning briefly and with limited success towards the end of the decade. This sad state of affairs continued through the nineties and early 2000s.
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