Aston Martin. Sunday , December 03rd , 2017 - 17:01:13 PM
Quote from Aston Martin in the Racing World :
Aston Martin has a history of engaging in racing as their founder co‐created versions of their cars to compete in the French Grand Prix as early as 1922, setting speed and endurance records on the track. It's not surprising that such successes bore them on to competing in more races whilst also making people aware of, and interested in, their cars.
Manufacturers of luxury or sports cars sell their cars almost entirely based on one factor: image. They have plenty of ways of promoting this, but one of the best ones is to put their cars, engines, and teams against the car, engine, and team of another manufacturer. This is why you find so many of the luxury car manufacturers creating racing models as well, be they F1, LeMan, Autosport or whichever other competitions happen to take their fancy.
By the time the 80s hit, not only were they doing just fine in the races but they were entering but the company was sponsoring All Aston Martin Owners racing events too, making sure that anybody who had bought one of their cars because of its speed had plenty of chances to put it to good use. Unfortunately, financial troubles saw the mid–eighties losing Aston Martins on the racing circuit, returning briefly and with limited success towards the end of the decade. This sad state of affairs continued through the nineties and early 2000s.
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