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Others : Vehicle Branding Best Advertisements Fancy Car Names Car Brands In Usa Pcb Technology Best Place To Buy Furniture In China Car Manufacturers Exploring New Advertising Outlets

Others:Vehicle Branding Best Advertisements Fancy Car Names Car Brands In Usa Pcb Technology Best Place To Buy Furniture In China Car Manufacturers Exploring New Advertising Outlets

Others. Sunday , December 03rd , 2017 - 14:40:21 PM

Quote from Car Manufacturers Exploring New Advertising Outlets :

Luxury car manufacturers have tended to stay away from the more common forms of advertising, such as billboards and television commercials. They know that their target audience will seek out information on them and that it‘s a definite minority of people who can afford their cars. Because of this, they don’t need to seek out methods that broadcast their products to the maximum number of people possible. Instead, they can focus on creating an image and style for their brand and products.

Of course, the biggest feature of the internet is its ability to appeal to mass markets and draw in hundreds of thousands of visitors, millions if something like a short film becomes viral. Perhaps that is why there`s still so much focus on the tried and tested forms of advertising for these luxury car manufacturers; they don´t need numbers, they need style.

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With the rise of internet‐based advertising, it′s no surprise that the big luxury car manufacturers aren‵t seen in banners or adverts plastered across websites, the same way poker sites, travel companies or even snack foods are. Instead, they have continued to create an image and rely on individuals that may be interested seeking them out. Aston Martin, for instance, created a short film featuring one of their cars that tried (and failed) to emulate the cool of a James Bond movie. They didn't talk about the features of their car, they simply created an image that they hope people want to buy into.


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