Others. Sunday , December 03rd , 2017 - 14:36:51 PM
Quote from Drawing in New Customers - A Challenge for Luxury Car Manufacturers :
Changing tactics has been difficult for the manufacturers of automobiles since the end of the Second World War. It seems that after so many of them were involved in building tanks and aircraft, they felt they‘d branched out enough and settled into the smooth groove that the next half century had in store for them.
Compare this to Bentley, who concentrated on their single line up to and all the way through the financial crisis, and you can see why spreading your base is important. Bentley suffered a massive drop in sales worldwide which has been very financially damaging, despite buying product placement in numerous films and gaining media attention by being popular with footballers.
However, with the multiple oil crises that begin occurring through the 90’s and 00′s, many manufacturers, particularly in Europe, started looking for alternatives to petrol and ensuring that their vehicles were more economical to run. America failed to follow the trend, resulting in massive problems for the country‵s auto–industry as the financial crisis of the late 00‵s drew in as well.
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